Arriving at the airport is easy — it's the last mile that defeats travellers. Your Seoul hotel is often tucked into a narrow street the map app can't resolve. Here's the reliable way to get from the airport to your Seoul hotel, and how photo directions cover the final stretch.
From ICN Incheon: AREX express to Seoul Station (~43 min), then metro. From GMP Gimpo: AREX or Line 5 to central Seoul (~30 min). Save an imhere route from the metro stop for the final walk up into the old neighbourhoods.
Start at a metro exit (Anguk or Jongno 3-ga). Follow the photos past the hanok roofs, the tea houses and the stairways. In Bukchon, the view changes at every step - the photos keep you on the path the locals use.
In Seoul, streets in the old town are often unlabelled or the pins drift. Instead of trusting a blue dot, follow photographed landmarks: a red door, a bakery corner, a distinctive sign. Each step compares what you see with a real photo, so there is no guessing.
Open the imhere route at your pickup point once, and it stays usable offline — no roaming, no data plan needed. Build the route from your hotel or station, then share it with every arriving guest via a QR code.